British candy maker Cadbury rejected a renewed $16.4 billion hostile bid from Kraft Foods on Monday after the US company refused to sweeten a previous offer. Kraft's decision to keep rebuffed cash and stock approach effectively means a lower offer for investors in London based Cadbury because of a shift in the share price of both companies.the prospect of a tie up has caused some consternation in Britain. where the 195 years old Cadbury is a much loved brand - its Dairy Milk is the country's top selling Chocolate bar.

Confectionery global market share

Lindt --------- 2%

Cadbury & Kraft -------- 14.8%

Mars -------- 14.6%

Perfetti -------- 2.9%

Ferrero -------- 2.9%

Hershey -------- 4.6%

Nestle --------- 7.8%